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Writing rules

Writing rules are short instructions every writer follows for one client. aeoo learns them from your notes on drafts, and you can add your own.

Before you start

Only the agency team sees and edits writing rules. A client can have up to 30.

How rules are learned

aeoo reads the note when someone comments on a change, declines or rejects it with a reason, or uses Request changes (Ask for changes in the portal). If the note holds for every future draft, like “never mention prices” or “we don’t do Shopify”, it’s saved as one short rule. A note about that one draft is left alone, and the same rule is never saved twice.

Activity notes each rule aeoo learns, with the change it came from.

1Open Writing rules

Open Settings → How we write for them → Writing rules. Each rule says where it came from (a comment, a decline, a change request, or added by hand) and links to the change.

2Add a rule

Type it in the box, like Never promise a ranking or a date, and choose Add. Keep it to 200 characters or fewer.

3Remove a rule

Choose × beside it. Drafts written from then on don’t follow it.

Where rules apply

Every writer gets the rules: titles and descriptions, new sections, blog posts and pages, FAQ answers, review replies, Reddit and forum replies, rewrites and redrafts. A redraft after Request changes also reads every comment on the change, not only the latest note.

Rules shape how drafts are written. What may be said about the business comes from the facts.

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Updated 12 November 2026