Docs · AI visibility

Competitors and share of voice

See how often AI answers name the client and each competitor, where in the answer they come, and what the assistants quote when someone else wins.

Share of voice

Open the client, then Progress, then AI, then Competitors. Named in AI answers ranks the client and every tracked competitor by share of voice: the share of answers in the latest check that name them. Comes shows where each is usually named, such as 2nd on average, and Change compares it with the check before. Pick one assistant at the top to see only its answers.

An answer counts for a brand when it has the brand’s name or website. Add the other ways answers write a name in Names and branded questions.

Add or remove a competitor

Choose Track one more under the list, then give the website and the name the way answers write it. You can track up to 8. It’s counted in every answer from the latest check on.

To remove one, choose Edit beside Change since the last check, then Remove. It isn’t counted from then on; past checks keep what they matched.

Named by AI, not tracked

Brands the latest answers name that you don’t track. Names that look like the client’s come first, under Is this you?: choose That’s us to count the name as the client, or Not us. For the others, Track it adds the brand as a competitor and Ignore hides it for good.

By topic

Each topic’s share of answers that name each brand, with the leader on each topic. Switch between Named in and Comes.

Answers you’re missing and why they win

Answers you’re missing lists questions that name a competitor but not the client, with the page the answer quoted. Answer it drafts content for the client’s site. Why they win shows what the assistants quote when they name someone else, such as the competitor’s own page, a list, a Reddit thread or a Google listing, each with a next step.

New on competitors’ blogs

Every Monday, after the search refresh, aeoo reads the tracked competitors’ sitemaps or feeds for new posts. The first read sets the starting point, so new posts show from the week after. Write ours drafts a post of your own on the same topic.

Clients see this page read-only, under More, then Competitors, in their portal. See The client portal.