Competitors

Know who AI
names instead.

See which companies the assistants name for your buyers’ questions, how often, in what order, and what they have that you don’t.

Book a demo Check your site free

Share of voice

share of AI answers that name each brand · change since the last check

1Fjällgren IT36.0%+0.8 ptsWins 4 questions you don’t · mostly through its price page

2Brightwell34.1%−1.9 ptsWins 3 questions you don’t · mostly through a listing on itlistan.se

3You31.4%+4.2 ptsStrongest move: your Reddit replies, +1.9 pts this quarter

4Norrsken Data22.3%+0.4 ptsWins 1 question you don’t · mostly through LinkedIn posts

5Kvarn IT14.2%−0.6 ptsWins 1 question you don’t · mostly through its case studies

+ Track one more competitor

Brightwell passed Kvarn IT in GeminiThis week’s check · Monday 3 November

Share of voice,
question by question.

Every tracked brand is matched in every stored answer, so the numbers agree whether you look at one question or all of them.

Share of voice

share of AI answers that name each brand · change since the last check

1Fjällgren IT36.0%+0.8 ptsWins 4 questions you don’t · mostly through its price page

2Brightwell34.1%−1.9 ptsWins 3 questions you don’t · mostly through a listing on itlistan.se

3You31.4%+4.2 ptsStrongest move: your Reddit replies, +1.9 pts this quarter

4Norrsken Data22.3%+0.4 ptsWins 1 question you don’t · mostly through LinkedIn posts

5Kvarn IT14.2%−0.6 ptsWins 1 question you don’t · mostly through its case studies

+ Track one more competitor

Named in
AI answers

Each brand’s share of answers, where it comes on average, and how that changed since the last check.

Sorted by share, you included
Where each brand comes in the answer
Change since the last check

See an example

⌘K

Brightwell got two new listings that Gemini quotes, and your price table went missing.

Listings

itlistan.se and Clutch now list Brightwell. Gemini quoted them in 9 of 15 answers this week.

Your side

The price table on /pricing disappeared on 21 Oct, so Gemini stopped quoting it.

A request to be listed on itlistan.se is drafted. Putting the table back is one move in To do.

What would win it back? →Show Gemini’s answers →

Answered from yourcompany.com’s own numbers

Ask why
they win

Ask why a competitor passed you and get the listings, pages and prices the answers lean on.

Answered from data you can already see
The sources behind each answer
One move to win it back

See Ask

Share of voice

27.2%

+4.2 pts

in 3 months

Goal 40% by March

31.4

Reddit replyBlog postSite fix

Leaderboard

1Fjällgren IT36.0%+0.8

2Brightwell34.1%−1.9

3You31.4%+4.2

4Norrsken Data22.3%+0.4

5Kvarn IT14.2%−0.6

Weeks to pass
the one ahead

Your share of voice per check, with the brand just ahead and how many weeks it takes to pass them at your pace.

Share of voice per check
Your moves, marked on the line
A forecast range, never a promise

See Results

Know the
field.

Find the brands you didn’t know you were up against, see who wins which kind of question, and follow them on Google too.

Share of voice

share of AI answers that name each brand · change since the last check

1Fjällgren IT36.0%+0.8 ptsWins 4 questions you don’t · mostly through its price page

2Brightwell34.1%−1.9 ptsWins 3 questions you don’t · mostly through a listing on itlistan.se

3You31.4%+4.2 ptsStrongest move: your Reddit replies, +1.9 pts this quarter

4Norrsken Data22.3%+0.4 ptsWins 1 question you don’t · mostly through LinkedIn posts

5Kvarn IT14.2%−0.6 ptsWins 1 question you don’t · mostly through its case studies

+ Track one more competitor

Named, not tracked

Brands the answers name that you don’t track yet. Track it, ignore it, or mark it as you.

Keyphrase map

AI answersGoogle

it support stockholm

managed it

cloud backup

it security

microsoft 365 move

outsourced it cost

it onboarding

it partner 200 staff

0mentions

Selected

it support stockholm

12of 15 AI answers
name you

ChatGPT

Gemini

AI Overviews

On Google#4 ▲2

Weakest: it onboarding, 2 of 15. A move for it is drafted.

By topic

Who wins which kind of question, and where you come in each one.

One push from page one

4 · positions 11–19: a better title or a new section usually lifts them

Search wordPositionChangeSearches a month

it support stockholm#122880Push it →

managed it services#111390Move drafted

microsoft 365 migration#13▼ 1720Push it →

it partner for companies#113210Push it →

Average position on Google, key phrases

11.22.8 places better

On Google too

Competitors’ positions on your key phrases, on the same chart as yours.