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Goals
A goal is a target with a date: named by AI for a question, high on Google for a search word, or a share of AI answers. aeoo shows how far along each one is and when it’s likely to land.
Before you start
Agency staff set and remove goals; the client’s approvers see them in their portal. Goals use the client’s tracked AI questions and its words from Search Console, so set those up first: Track AI questions and Connect Search Console.
1Open Goals
Open the client, then Results, and switch from Changes to Goals.
2Write the goal as a sentence
Under New goal, finish the sentence “I want to be…” with named by AI, high on Google, or talked about by AI. Then pick the question and how many assistants, the search word and first, top 3 or on page one, or the share of answers and which assistant. Last, pick the due date.
3Check What it takes
Before you save, What it takes shows about how many moves the goal needs and where your current pace would likely land it.
4Set it
Choose Set goal. For a question or a search word, Set goal and draft the first move also drafts its first move now, for a few cents; the rest come with the automations.
25%
30%
35%
Oct
Nov
Dec
Jan
Feb
Goal · 40% share of voice
8 weekly points
31.4% now
Likely between
late Dec and late Jan
On track · a range, never a promised date
How progress is read
- Named by AI
- How many assistants named the client for the question, at each AI check.
- High on Google
- The word’s average Google position from Search Console, at each weekly refresh.
- Talked about by AI
- The share of AI answers that name the client, at each AI check.
What the status means
- No pace yet
- Not enough checks yet. A pace shows once the first moves go live.
- On track, or N weeks ahead
- At the current pace, the goal likely lands by its date.
- Behind
- At the current pace it likely misses the date. The card says how many more moves a week it needs, and Speed it up opens To do.
- Reached
- The latest check hit the target.
A forecast needs six checks. It’s shown as a range like early, mid- or late March, never a single day, and it’s a likely date, not a promise. Goals sit on Today too, in the agency app and the client portal. How results are read covers what each change did.
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Updated 12 November 2026