Docs · Approvals

Approval rules

Rules decide who has to say yes to each kind of change, and whether it goes live once they have. Set them once for your agency, and change them per client.

Where rules live

For every client

More, then Team and settings, then Default approval rules.

For one client

The client, then More, then Settings, then Who approves what.

1Choose Change the rules

Each kind of change has its own row: page title, meta description, page content, structured data, FAQ answer, resource page, blog post, and each kind of reply.

2Set the switches

Agency reviews

Someone on your team approves it first.

Client approves

An approver at the client says yes, and you can ask for up to 10.

Publishes when approved

It goes live by itself after the last approval. Replies are always posted by hand.

At least one of Agency reviews and Client approves always stays on. Nothing publishes without an approval.

3Save

A saved rule covers new suggestions and the ones already waiting, so a queue can clear the moment you change it. Approvals already given still count.

Top 3 by likely AI mentions

About 6 minutes

Approve the top 3

Answer “What does managed IT cost?” on /pricing

New section · 64 words · written in your voice

Likely +2

Reply in r/sweden: “Which IT partner do you use?”

Reddit reply · posted by someone on your team

Likely +1

Publish “Microsoft 365 or Google Workspace?”

Blog post · goes live Thursday

Likely +1

Also this week · 4

Better title for /services/it-support

Title · Google preview ready

FAQ answer: “Do you support Microsoft 365?”

From 6 reviews

Approving, and taking it back

• Approve the top 3 approves the three moves likely to be named most, and never a flagged draft.
• Changed your mind? Undo works for 10 minutes, for the person who approved, while nothing else has happened to the change.
• An admin or the client can still decline an approved change until it goes live.

Not now, changes and declines

Later

Back in To do next week.

Ask for changes

It comes back revised, following your note.

Decline

It won’t be used, and the same target isn’t suggested again.

Asking for changes and declining both need a short note, so the reason is clear. Notes that hold for every draft become writing rules.