aeoo
All docs

Docs · AI visibility

Names and branded questions

Answers rarely write a name the same way twice. Tell aeoo every name the client and its competitors go by, and add a few questions that name the client to check what AI says about it.

Before you start

Anyone on your team can add names. Branded questions are paid per answer, so only admins can change them, and AI checks must be running first.

Open the client, then More, then Settings, and under AI checks open Names in answers. The Competitors page links here too.

The client’s names

Your names in answers starts with the client’s name and website, under Counts as you. Choose Add a name and type it the way answers write it, up to 10 more. Every name here counts as the client in share of voice, goals and wins, and the latest check counts it straight away.

Suggested lists names from the latest answers that look like the client’s. Choose That’s us, or Not us so it’s never suggested again. Not you keeps those names, and Bring back undoes one.

Competitors’ other names

Each tracked competitor has its website and any other names it goes by. Add one with Add a name; matching uses every name here. See Competitors and share of voice.

Branded questions

Tracked questions never name the client, so you see who gets recommended unprompted. Branded questions do the opposite: they name the client, to check what AI says about it directly, such as what it costs or what customers say.

1Add up to five

Type a question with the client’s name in it, or choose Suggest 3 more. A question that doesn’t name the client isn’t saved.

2Save changes

The line under the button says what the change adds or saves a month. New questions are first asked at the next check.

Where branded answers go

Branded answers go to What AI says only, with a Branded label, and their claims are checked against the client’s facts. They never count toward share of voice, goals, wins or answer gaps.

Was this helpful?

Updated 12 November 2026