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Push it
Push it writes a new section for a page Google shows just off page one, so the searches it almost wins get a better answer.
Before you start
Push it works from the searches Google shows the site for, so connect Search Console first. Anyone on the agency team can push a word.
1Open Search words
Open Progress → Search → Search words. One push from page one lists the searches where the site sits at positions 11 to 20 on Google.
One push from page one
4 · positions 11–19: a better title or a new section usually lifts them
Average position on Google, key phrases
2Choose Push it
aeoo reads what ranks above the site, then writes the section. The bell tells you when it’s ready, and the draft goes through review like any other change. The word then shows the draft’s status instead of the button.
What it writes
One section of 150 to 350 words, under a heading that uses the search words, for the end of the page. It covers what the pages ranking above leave out, using only what the site and the facts say. It goes on the page Google shows, unless that’s the home page and the site has a page about the subject.
Before it reaches review, it’s checked against the page, the site’s live sections and the facts. A draft that contradicts them is written once more, then dropped.
Limits per page
- A page takes one waiting section at a time.
- A page takes one Push it a week.
- Automatic pushes also keep to a quarterly budget: one new section on the home page, and none while one is live there; two on any other page.
Words it skips
- The business’s own name
- People searching it already know where to go.
- Another language
- The search isn’t in the language of the site’s text.
- No page
- Google shows no page of the site for it, or the page is in a folder you skip.
- Another company’s search
- Google answers it with another company’s own site.
- Not for us
- Marked Not for us on the keyphrase map.
- A contradiction
- The draft contradicted the site twice.
When a word is skipped, the button or the bell says why.
Push words automatically
The Search words automation starts switched off. Turned on, it pushes up to three words a week (five at most) every Monday, 1–3, 1–5 or 1–10 places from page one, as you choose. Searches AI assistants run before answering, where the site ranks weakly or isn’t quoted, come first.
It skips searches nobody makes and ones too hard to win with text. Up to three words sharing a page get one section, and words with no page that has room go to Blog posts. Sections don’t count toward the weekly limit of new pages.
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Updated 12 November 2026