Docs · Site and content

Facts and writer questions

Writers in aeoo only state what the site or your confirmed facts say. Fill in the facts, answer the writers’ questions, and drafts get specific.

Facts we can use

Open Settings → How we write for them → Facts we can use. Write each box plainly, the way you’d brief a new copywriter, then choose Save facts.

Who it’s for

The customers they want, and who they turn away.

What they sell

Services or products, and what each includes.

Prices

Price ranges, what changes the price, free first meetings.

How they work

The steps, how long each takes, what the customer does.

Results and cases

Named customers and outcomes with numbers they may be quoted on.

Proof

Years in business, team size, awards, certifications, partners.

What they don’t do

Services, places or topics to keep out of every draft.

Anything else

Areas served, guarantees.

In the portal, the same boxes are under Settings → How we write for you → Facts we use.

What writers never invent

Writers never invent prices, results, clients, awards, years, credentials or guarantees. They don’t state market prices, statistics or percentages that neither the facts nor a page they read contain. Where a figure is missing, they say what it depends on and invite contact. Numbers and names a draft’s sources don’t contain are flagged on the change’s page.

After a crawl or a facts edit, aeoo reads the site against the facts. Where two pages, or a page and the facts, disagree, Site health lists it as Says two different things.

Questions from the writers

When a draft would be better with something the facts don’t have, like a price, a timeframe or a real example, the writer leaves it vague and asks the business instead: up to three questions a draft. A question is never asked twice, and at most 12 wait at once.

Questions show on the change’s page, on Today in both apps, on the client’s To do in the portal, and under Settings → Questions from the writers. The bell tells people when new ones arrive. On What AI says, Ask the client adds open questions from AI answers too.

1Answer a question

Write a short, true answer and choose Save answer. It’s added to its facts box with the question, so every new draft can use it. Skip closes a question for good.

2Use the answers in a draft

On the change’s page, the agency team can choose Use the answers in this draft. In the editor, Use the answers rewrites the draft with what the business said, for a few cents. Read it, then save it as a new version.