aeoo

About

We built the tool
we needed.

aeoo is built by people with over 40 years in the business. It started inside Hey Online, a digital agency in Sweden, as the tool our clients needed and nobody had made: one place to see what AI says, fix what’s missing and prove it worked.

Five colleagues around a wooden table in a bright office, one reading from a sheet of paper while the others laugh and take notes

Buyers now ask an assistant before they ask a colleague. We think every company should know what that assistant says about them, and be able to change it honestly.

Forty years in.
The tool was missing.

We have worked in search, websites and marketing for over 40 years. When buyers started asking assistants instead of searching, the tool we needed didn’t exist.
So we built it, inside a working agency, on real clients.

0+

years in the business

The tool that was needed

What our clients kept asking for: one place to see what AI says about them, fix it, and see what each change did.

Grounded in hard work

Built inside a working agency and used on our own clients’ sites every week, not tested in a lab.

A long time on accuracy

We kept tuning until we trusted it: every draft checked against your facts and the pages it read, every change measured after it goes live.

What we
hold to.

Four rules the product is built around. They’re in the code, not just on this page.

Nothing goes live without a yes

Every change waits for a person. Rules only skip the steps you chose to skip.

We don’t invent numbers

Writers never state a figure your facts don’t contain. When they need one, they ask.

Honest about results

Every change gets a verdict, including Hurt and No clear change.

People post, not bots

aeoo never posts on Reddit or Google for you, and every Reddit reply says who wrote it.

Four colleagues laughing over coffee and a cake at a kitchen table, one telling a story with her hand raised
Two colleagues talking over takeaway coffees on a city street, bicycles parked by the canal behind them

Come and see it on your own site.

Book a demo, or check what the assistants can read on your site today. Free, no sign-up.