Docs · Site and content

Blog posts

The Blog posts automation drafts posts for questions the site doesn’t answer yet. Each one is researched and checked before anyone reviews it, and it’s always linked from the blog.

Which topics it picks

In this order, skipping any topic a page or an open draft already covers:

• Searches AI assistants run before answering, where the site has no page.
• Tracked AI questions where no assistant names the business.
• Search words Push it had no page with room for.
• Question searches where the site ranks below position 20 on Google, leaving out ones too hard to win.

You can also ask for one: on Competitors, New on competitors’ blogs lists their latest posts, and Write ours drafts your own post on the topic without copying or naming them.

When it runs

Up to two posts a week (three at most), on Tuesdays and Thursdays unless you pick other days. The week’s number is shared over those days. Posts count toward Settings → Posting → New pages per week; one over the limit waits, and goes to review once there’s room.

Before a draft reaches you

• A research brief: one Google search, and up to four pages that rank or that AI answers quote, read for what people want and what they all miss.
• A draft of 600 to 2,000 words, judged from what ranks, with a meta description and at least three headings.
• A fact check and an edit. The post is rewritten once if needed, and claims still unbacked are listed on the change’s page.
• A check against the site and the facts. A post that contradicts them is dropped.

Writers only state what the site or the facts say, and may leave questions for the business.

Where it goes

The post lives under the blog: the site’s blog page, a connected Webflow blog collection, a HubSpot blog, or /blog. It’s always linked from the blog list, plus up to three related pages, so it’s never left unlinked.

Settings → Posting → New posts in the blog list sets whether new posts appear on the blog page. In the calendar, Show in the blog list takes one post off it, but only when another page links to it.

Posts are written in the site’s language, or in the market’s when New pages in … is on under Market and languages.