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Set the market and languages

Tell aeoo where a client’s customers are, the language they search in, and the language the site is written in. Searches, AI checks and every draft follow these three settings.

Before you start

Anyone on your team can see a client’s market. Only admins can change it.

The three settings

Country
Where the customers are. Google results, search volumes, reviews and AI checks come from here.
Searches and AI questions
What customers type into Google and AI assistants. AI questions are drafted in it.
Pages and drafts
The language of the site’s own pages. Titles, sections and posts are written in it.

aeoo fills them in when you add a site: the country and search language from the Market you pick, and the page language from the words on the home page. Add your first site covers that step.

1Open Market and languages

Open the client, then More, then Settings. Market and languages shows the country and both languages.

2Change the country or languages

Open Change country or languages, pick from the three lists and choose Save. There are 35 countries and 20 languages, and any pair works, such as English searches in Sweden.

What changes when you save

  • AI checks move to the new country and language from the next check.
  • Questions you already track keep their wording. If they should change, draft new ones, as in Track AI questions.
  • Search volumes are worked out again in the next Monday search refresh.
  • If an assistant you check can’t answer in the new country, nothing is saved. Turn that assistant off under AI checks first.

New pages in the search language

When the site is written in one language and customers search in another, a switch appears: New pages in, followed by the search language. Turn it on, and what the assistants search for in that language can become new posts in it. Sections on existing pages stay in the site’s language. Changing the search language turns the switch off again.

Drafts in the wrong language

aeoo checks the language of every draft. One that comes out in another language than it should is flagged, and can’t be approved together with other changes. See Review and To do.

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Updated 12 November 2026