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Write pages AI can quote

Written by John Sernryd · 14 October 2026 · 2 min read

Two colleagues reading a laptop together at a table covered in sticky notes

An assistant can only quote what it can reach and understand. These are the six checks aeoo runs on every page, in the order they tend to get in the way.

1. AI bots can reach it

If robots.txt or the server turns the assistants’ crawlers away, nothing else on the page matters. A page marked noindex is left out too. Check this first, for every crawler that answers questions, not just Google’s.

2. Facts in text, not images

Prices, opening hours and lists of services often live inside pictures. Assistants read text. Put every fact you want repeated on the page as words.

3. Says what it is in structured data

Structured data tells a machine what a page is: a service, an article, a business with an address, a list of questions and answers. It doesn’t replace the words on the page, but it removes the guessing.

4. The answer in the first 100 words

Most of the page’s title should show up again in its first hundred words. If the title says what the page is about and the opening doesn’t, the assistant has to dig. Say it early, in plain words.

“If the first lines don’t say it, the answer won’t either.”
Lead with what the page is for.

5. Headings that match real questions

Write headings the way buyers ask: “How much does it cost to…”, “Do you work with…”. A heading that matches a question an assistant is answering is the easiest thing on the page to quote.

6. A date that shows it’s current

Assistants prefer pages that look current. Show when the page was published or updated, in the text or in structured data, and keep it true.

Start with the hardest pages

In aeoo, Site health has a Pages for AI view: every page from the latest crawl with the six checks, hardest first, and the one thing in the way for each.

See what AI says about you.

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