A better title should earn more clicks. A new section should move one search. A page written for a question should get named in the answers. So that is exactly what each change in aeoo is judged on.
One change, one measure
- Titles, descriptions and structured data: the page’s click rate on Google.
- A new section on a page: the position of the search it was written for.
- A new page: its views on Google, or the AI answers that quote it.
- Content written for an AI question: whether the answers name you.
1.8% → 1.8%
click rate on Google
Better page title for /services/it-support
Click rate 1.8% → 3.1%. The whole site moved +4% in the same weeks.
#14 → #14
on Google for “managed it services”
Pushed “managed it services” onto page one
A new section on /services/managed-it. The site as a whole moved up 0.4.
Not cited → Cited
by AI answers · shown 212 times
Added “What does managed IT cost?” to /pricing
ChatGPT and Gemini now quote the new section when asked about price.
Read three times
The before is the last stretch of data before the change went live. Then the same measure is read again at 14, 31 and 59 days, each time with days that all come after the change, so no “before” days leak into the “after”.
Net of the whole site
Search moves for everyone at once: seasons, Google updates, a busy week. So each change is compared with how the whole site moved in the same weeks. A page that went up while the site went up just as much didn’t move on its own.
“Hurt and No clear change are results too.”
Honest verdicts
When a page gets too few views to tell, the verdict says Not enough data instead of guessing. When two changes land on the same page within four weeks, they share the credit. And a change that made things worse is shown as Hurt, with Revert one click away.
