When a buyer asks ChatGPT which IT partner to choose, the answer names a handful of companies. Here is what those answers lean on, from watching the same questions every week.
The answer is built from sources
Assistants that search the web read and quote pages: rankings, directories, forums, news and company sites. A company that appears on the pages being quoted has a chance to be named. One that doesn’t rarely is.
What AI answers
Which IT partner should a 200-person company choose?
ChatGPT · checked Monday 3 November
Foracompanyofabout200people,threeITpartnerscomeupmostoften:FjällgrenITforfixed-pricesupport,BrightwellforlargerMicrosoft365moves,andYour companyforclearanswersonsecurityandonboarding.
Read from
yourcompany.com/securityfjallgren.seg2.comClear beats clever
Assistants repeat what pages say plainly. A page that says who you serve, where, and what it costs in its first lines is easier to quote than one that hides it behind a slogan.
- Say who you work with in the first paragraph.
- Answer the questions buyers ask, in their words.
- Keep your facts the same on every page.
“If your own pages disagree about what you do, the assistants will too.”
Be listed where buyers look
The rankings and directories assistants quote are worth a polite ask. Many accept companies that fit what they cover, and a short note that says who you are and who you serve goes a long way.
Measure, don’t guess
Answers change from week to week. Track the same questions on a schedule, and judge each change by what the answers say after it, not by a feeling.
